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UNDER CONSTRUCTION
While our site is in the midst of being updated, here's the latest emailer.
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Hi Everyone!
Our Great Singapore Sale continues until this July 19th. Beginning today, we have further reduction on the sale items by 10% - 15%, so if you haven’t come checked out our sale, please do stop by!
On another note, beginning in mid-July, we are introducing three new young designer labels on our Level3: Mad Dog’s Gang Man, Pettifogr, and YoviaJogia. Many of you may have read about them during the past months in the press. We are delighted to be working with them at Front Row. Read more about these new young designers in our WEAR section.
Have a fantastic month ahead! Cheers!
Front Row
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Mad Dog’s Gang Man (Men’s Collection) – The label’s philosophy goes against the idea of what is acceptable in menswear, and embraces so called taboos with color riots and full on print assaults. Themes of dark humour and child-like accents are carried on from the designer’s past work. It is a ready-to-wear line with a strong calling for the caution and wariness of an impending apocalypse. Designer: Ong Wei Sheng |
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PETTIFOGR (Women’s Collection) – The label chooses to identify with the confusion & uncertainty of the human disposition: characters broken by gawkiness and frailness, and maladjusted by its habits, psychological co-ordinates the vision of what the line is. The pieces are of soft feminine silhouettes, oversized patterns and monochromatic colors, mainly of knitwear, the line interprets its tactile characteristics as a metaphoric of human psyche. Designer: Anastasia Hoeng |
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YOVIAJOGIA (Men’s Collection) – Taking inspiration from black & white photos by noir photographers Eugene Atget and Brassai, both lauded for their photography of night scenes in the early 1930s. The label evokes one living in this present age, the beauty of the style from distance pasts. Familiar silhouettes along with clean, sharp palette, it is neither nostalgia nor being retrospective but taking parts from the past and brings forth a line of ready-to-wear that is the latest, newest experience of the contemporary. Designer: Yovia Jogia |
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